05.02.2009
AP
WASHINGTON– As it fights two wars, the Pentagon is steadily
and dramatically increasing the money it spends to win what it calls
“the human terrain” of world public opinion. In the process, it is
raising concerns of spreading propaganda at home in violation of federal
law.An Associated Press investigation found that over the past five years, the money the military spends on winning hearts and minds at home and abroad has grown by 63 percent, to at least $4.7 billion this year, according to Department of Defense budgets and other documents. That’s almost as much as it spent on body armor for troops in Iraq and Afghanistan between 2004 and 2006.
This year, the Pentagon will employ 27,000 people just for recruitment, advertising and public relations — almost as many as the total 30,000-person work force in the State Department.
“We have such a massive apparatus selling the military to us, […]” says Sheldon Rampton, research director for the Committee on Media and Democracy, which tracks the military’s media operations. “As the war has become less popular, they have felt they need to respond to that more.”
Military leaders say that at a time when extremist groups run Web sites and distribute video, information is as important a weapon as tanks and guns.
On an abandoned Air Force base in San Antonio, Texas, editors for the Joint Hometown News Service point proudly to a dozen clippings on a table as examples of success in getting stories into newspapers.
What readers are not told: Each of these glowing stories was written by Pentagon staff. Under the free service, stories go out with authors’ names but not their titles, and do not mention Hometown News anywhere. In 2009, Hometown News plans to put out 5,400 press releases, 3,000 television releases and 1,600 radio interviews, among other work — 50 percent more than in 2007.
The service is just a tiny piece of the Pentagon’s rapidly expanding media empire, which is now bigger in size, money and power than many media companies.
In a yearlong investigation, The Associated Press interviewed more than 100 people and scoured more than 100,000 pages of documents in several budgets to tally the money spent to inform, educate and influence the public in the U.S. and abroad. The AP included contracts found through the private FedSources database and requests made under the Freedom of Information Act. Actual spending figures are higher because of money in classified budgets.
The biggest chunk of funds — about $1.6 billion — goes into recruitment and advertising. Another $547 million goes into public affairs, which reaches American audiences. And about $489 million more goes into what is known as psychological operations, which targets foreign audiences.
Staffing across all these areas costs about $2.1 billion, as calculated by the number of full-time employees and the military’s average cost per service member. That’s double the staffing costs for 2003.
Robert Hastings, acting director of Pentagon public affairs,
Hastings says. “There is no place for spin at the Department of Defense.”
But on Dec. 12, the Pentagon’s inspector general released an audit finding that the public affairs office may have crossed the line into propaganda. It also found that while only 89 positions were authorized for public affairs, 126 government employees and 31 contractors worked there.
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